Bot Maker AppFront Raises $1.5M

June 9, 2016 | AppFront, an Israeli startup looking to help restaurants automate bookings using Facebook Messenger bots, has rasised $1.5 million in seed funding  from angel investors and prominent VC seed fund 500 Startups. This marks 500 Startups’ first ever investment in an Israeli startup. AppFront also introduced Order Bot, a new chatbot designed for reducing personnel costs through automation. Founded in 2014 by Ori Weisler and Yael Lador, AppFront is a real-time engagement and marketing optimization platform that uses prior purchasing data to “learn” about a brand or restaurant’s customers so they can tailor their marketing accordingly.