Israeli Startup Brayola Raises $2.5M

April 24, 2016 | Israeli startup Brayola, a new online service that helps women find bras that fit, has raised $2.5 million in Series A funding from HDS Capital and FirstTime Capital. The company is also unveiling its own marketplace, leveraging inventory from brand partners to help women not only find the right bra, but take action on that item directly from the Brayola website. Founded in 2013 by Orit Hashay, the company reports that their conversion rate is around 5.5 percent and their return rate is lower than 8 percent.