CNN Is First Publisher To Implement “Outbrain For Chat”

 April 13, 2016| In partnership with Israeli content marketing startup Outbrain, CNN is the first publisher to implement Outbrain for Chat. Together with Outbrain, CNN is using bots for Facebook Messenger to interact with users in a natural and conversational way. Subscribers to CNN on Messenger will receive a daily digest of top stories right within the Messenger app.  The bot will also recommend personalized content based on a user’s preferences and learned interests.  The experience gets more personalized with each interaction on Messenger. Launched in March 2016, Outbrain for Chat was developed on top of the Outbrain content discovery platform that serves more than 250 billion recommendations each month. Combining the unique power of its personalization platform with access to a proprietary Editorial Chat Management System or “ECMS”, Outbrain for Chat allows publishers to bring together editorial programming with true content personalization. Outbrain was founded in 2006 by Ori Lahav and Yaron Galai.