March 31, 2016 | Playbuzz, an Israeli online content engagement and social distribution startup, has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Existing investors 83North (formerly Greylock IL), Carmel Ventures and FirstTime Ventures also participated in the investment round. Last March, the startup raised $16 million. Playbuzz will use the investment to further enhance its proprietary content-engagement platform and expand its sponsored content business, which already works with many of the world’s leading brands to create and distribute native advertising campaigns at scale. Founded in 2012 by CEO Shaul Olmer, the son of former Israeli Prime Minister Ehud Olmert, and CTO Tom Pachys, Playbuzz enables publishers, bloggers, marketers and brands to connect with audiences in a meaningful and share-worthy way, through interactive storytelling in easily digestible formats such as quizzes, lists, surveys, ranking and more. The company has 100 employees in its offices in Tel Aviv, New York, London, Hamburg and Nashville. The Playbuzz platform is used by tens of thousands of publishers, brands and content creators to create and distribute content in formats that optimize audience engagement and social distribution. Examples of Playbuzz’s innovative content formats include slideshows, flip cards, galleries, quizzes, lists and video snaps.