February 9, 2016 | Israeli car seat startup mifold has raised $1.5 million, led by Sweet Capital, the new investment fund created by the founders of King Digital Entertainment. Investors in the round include Founder of Silver Cloud Ventures Joe Stelzer, CEO of King Digital Entertainment Riccardo Zacconi, and former Barneys CEO Howard Socol. Fhttp://www.mifold.com/ounded by Jon Sumroy, mifold has developed a car safety seat that is one-tenth the size of existing products. The company has already has already pre-sold $1 million worth of its grab-n-go booster seats to nearly 13,000 customers in more than 100 countries and raised $3.3 million, including a successful crowdfunding campaign.
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