Israeli Targeted Mobile Marketing Platform AppCard Raises $20M

February 28, 2016 | Israeli startup AppCard announced that they have raised $20 million in Series B funding round, led by Alexander Rittweger and PLDT capital, the investment arm of Philippine Long Distance Telephone Company. Existing investors Founders Fund (founded by Peter Thiel), Innovation Endeavors (founded by Eric Schmidt), and Jerry Yang (former CEO of Yahoo) also participated in the round. Established in 2011 by CEO Yair Goldfinger and CTO Amichay Oren, AppCard gives small and medium sized businesses the ability to achieve high level targeted marketing and connect more effectively with their customers with tools, sending personalized offers to their phones. The company is headquartered in New York, with an additional R&D site in Israel. Their 65-member team is expected to double by the end of 2016.