Israeli Analytics Company Trendit Launches IPO On London’s AIM, Raising £4M

January 15, 2016 | Israeli analytics company Trendit has raised £4 million at a modest valuation of £12 million in an IPO on London’s AIM market. Founded in 2008 by  Dr. Erez Weinroth, Trendit analyzes mass behavior based on users’  cellular signals. Shopping malls, for example, could use the technology to monitor visitor volume, stay times, and socioeconomic status gathered through the cellular signals of visitors’ mobile devices. The company’s software has been implemented in 30 projects across the world for governing bodies building a “Smart City”, law enforcement, human resources, and intelligence agencies.