Interlude Raises $18M From Hollywood Studios

December 9, 2015 | Israeli video startup Interlude has raised $18.2 million in their latest investment round led MGM Studios. Warner Music Group, Samsung, Sequoia Capital, and Intel Capital also participated in the round, bringing the total amount raised by the company to more than $36 million. The new funding will enable the company to expand its network of content creators, improve its technology, and diversify its content genres. Founded by CEO Yoni Bloch in 2010, Interlude creates interactive video content so that viewers may choose the outcome of the story. The company says that its videos, many of which are branded content and music videos, generate on average 10 times more engagement than traditional videos.