December 2015 | Mabaya, a new ‘digital shelf placement’ startup, announced today that it has secured $2.25 million in seed funding from lool ventures to expand its e-commerce services worldwide. In the physical world, brands pay a lot to have their products displayed on the most visible shelf in the store. Mabaya brings this power to the e-commerce space, by letting online retailers display specific products to relevant shoppers in premium placement. Founded in 2013 and led by CEO Avi Rabinovich, Mabaya analyzes an online retailer visitor’s preferences in real-time, and displays the items a shopper will want to see the most. The biggest online retailers, like Amazon and Alibaba, already utilize similar technology internally. Mabaya makes this technology affordable and accessible to every level of e-commerce.