Report: Advertising Technology Startup Inneractive Raises $20M

November 302015 | Israeli advertising technology startup Inneractive is on its way to closing a $15-20 million round of financing, reports Globes. Since inception in 2007, the company has raised $11.5 million, not including this round, from Evergreen Venture Partners, Kreos Capital, Israeli businessman Idan Ofer, and others. Founded by CEO Ziv Elul and president Offer Yehudai, Inneractive was initially an advertising solution for mobile apps, but later pivoted to offer an independent trading exchange for video advertising and content-based (native) advertising spaces. It is believed that the company’s 2015 revenue will reach $50 million, 150% more than in 2014, a figure that has likely contributed to its 25th rank on Deloitte’s list of Israel’s fastest growing companies. Headquartered in New York, the company operates in Israel, San Francisco, and London, and is likely to open another branch in Asia after this round of funding.