October 26, 2015 | SimilarWeb, the Israeli startup that allows websites to analyze and compare their traffic statistics to competing websites, announced today the closing of a $25 million growth equity round led by Naspers, the global internet and media group, and Investor Lord David Alliance. This round brings SimilarWeb’s total funding to $65 million. The additional capital will be used to aggressively expand the company’s operations including opening new offices and furthering its acquisition strategy. Launched in 2007 by Or Offer and Nir Cohen, the company is being touted as the possible next Israeli unicorn.
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