Behavior Economist Dan Ariely Joins Qapital

October 15, 2015 | Qapital, announced today that Duke psychology professor Dan Ariely will join the company as its chief behavioral economist. Ariely brings his expertise in behavioral economics to help shape the company’s strategy for aligning its users’ spending habits with their savings goals. Launched in March, the Swedish company has built an everyday banking app to help young people think about saving money. So far the company has raised just under $2 million.