Report: Advertising Giant IPG Buys Israeli Company Pursway

September 20, 2015 |  Israeli company Pursway, which uses “socializing data” to target opinion leaders for marketing purposes, has been sold to advertising giant IPG for $15-$20, according to a Calcalist report. Founded in 2005 by Elery Pfeffer, Ran Shaul and Guy Gildor, the company reportedly laid off more than half of its workforce following the sale.