IEIC Opens Pop-Up Store For Israeli Designers In Hong Kong

August 4, 2015 | The Israel Export & International Cooperation Institute announced that it will open a pop-up store for Israeli designers in Hong Kong in late October. The pop-up store will showcase 20 Israeli product designs to potential buyers in East Asia, featuring diamond and jewelry retailers as well as other consumer goods. “This is a new initiative to promote young Israeli designers to the wider world and build the Israel brand name in the global design marketplace,” said Elad Goz head of the Economic & Trade Mission at the Israeli consulate in Hong Kong.