Wix, Facebook Pair Up On Advertising Campaigns

July 15, 2015 | Wix announced that it will team up with Facebook to allow Wix users to generate automatic advertising campaigns on the social network. This is added to other features in Wix’s product line for small businesses, including ShoutOut, a tool to send newsletters, among others. Facebook will now allow Wix users to generate advertising campaigns from their ShoutOut subscription lists. In addition, Facebook’s Lookalike feature will be employed to target the best audiences for the ads. Wix was founded in 2006 by Giora Kaplan, Nadav Abrahami and Avishai Abrahami.