Report: Israeli Company Pursway Sold

July 12, 2015 | Israeli company Pursway, which uses “socializing data” to target opinion leaders for marketing purposes, is reportedly being sold to an unnamed company for tens of millions of dollars, according to a Calcalist report. Founded in 2005 by Elery Pfeffer, Ran Shaul and Guy Gildor, the company has so far raised $17.1 in three financing rounds.