June 24, 2015 | The Israeli sales promotion company Yotpo announced a $15 million funding round led by Marker LLC. Eric Schmidt’s Innovation Endeavors and Vintage Investment Partners were new investors in the round, together with existing investors Access Industries, Blumberg Capital, Rhodium and 2b-angels. The company will reportedly use the money to speed up product development and to expand its US office in New York. In addition, Yotpo announced that former CEO of GoDaddy Warren Adelman will join the company’s board of directors. Yotpo was founded in 2011 by CEO Tomer Tagrin and CTO Omri Cohen.
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