June 7, 2015 | The DailyMail will invest $3 million in the Israeli content recommendation company Taboola. Together, the companies plan to develop new advertising technologies to improve the performance of sponsored content. Taboola and its competitor Outbrain are some of the leading content recommendation tools on the market, suggesting similar stories to readers that they “might like”. Taboola was founded by Adam Singolda in 2007.
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