June 14, 2015 | The online price adjusting tool for retailers Personali announced that it raised $12 million in new funding in a round led by Norwest Venture Partners. The funding announcement brings total funding in the company to $15 million since the company was founded in 2011. Based in Massachusetts but founded by Israelis Noam Javits, Keren Zimmerman and Amir Farhi, Personali integrates their code into ecommerce websites to keep customers updated on the latest deals.
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