Discovery Italia Acquires Keshet’s ‘Trade Up’

May 28, 2015 | Discovery Italia has acquired Israeli media company’s show “Trade Up,” a game show in which participants can win a new car by answering trivia questions. This is the first ever collaborative effort between Keshet and Discovery. “‘Trade Up’ was one of the most brilliant and original formats at the most recent MIP, and this is our first deal with Keshet, one of the most interesting creative houses,” said Laura Carafoli, SVP of content and programming for Discovery Italia. The Italian version of “Trade Up” will begin airing in Italy this fall.