March 11, 2015 | The Israeli application INPLAY, a WhatsApp for soccer fans, announced that it raised $1.5 million following a partnership with notable football club Chelsea FC. INPLAY secured the funds from private angel investors. The app has partnered with Chelsea FC to help fans engage with each other, the club and the players. In accordance with the deal, some of Chelsea’s most notable players, namely Cesar Azpilicueta, will actively promote the application as part of the institutions’ agreement to cooperate on marketing and the production of branded goods. INPLAY was founded in 2013 by CEO and co-founder Meni Michaeli and Daniel Kashti.