February 5, 2015 | The content recommendation platform Taboola announced that it raised $117 million in new funding. The round was led by Fidelity Investment and Research Company, along with existing investors Marker LLC and Steadfast Capital, among others. The Series E round of funding will be used “to develop cutting edge technology and tools,” according to company founder and CEO Adam Singolda told “VentureBeat,” and will also go towards the global expansion of the company. The Series E round brings total investment in Taboola to $157 million. Taboola was founded in 2007 by Adam Singolda.