January 21, 2015 | The preference and trends-based advertising solutions company Taykey announced that it received $15 million in new funding. In addition, the company released a new marketing platform that automatically discovers and activates trends according to age and interest. The $15 million investment comes from Eric Schmidt’s venture arm Endeavors, as well as SoftBank Capital, Sequoia Capital, Marker LLC and Tenaya Capital. The company has seen impressive growth, growing almost 600 percent since January 2013 while serving Fortune 500 companies like AT&T, Disney, Marriott, MasterCard and others. Taykey was founded by Amit Avner in 2009.