January 21, 2015 | The mobile app marketing platform AppsFlyer announced that it raised $20 million in Series B funding. The company’s NativeTrack platform is used by developers, brands and agencies to launch campaigns that encourage app downloads and tracks in-app activity. Companies can then use the information collected by the NativeTrack platform to tweek software development, user experience and other factors to optimize the usage of their mobile apps. According to company CEO Oren Kaniel, the new funds will be used to further develop NativeTrack and its software features, as well as to open local offices in a number of countries and to possibly pursue an ‘acquisition,’ he reported to VentureBeat. The Series B funding round was led by Fidelity Growth Partners Europe, together with Magma Ventures and Pitango Venture Capital, and is added to the $18 million raised by the company to date.