Apply And Barcelona FC Sign Branded Keyboard Deal

January 28, 2015 | Apply Advanced Mobile Technologies announced that it has developed the official smartphone keyboard app for Barcelona FC. The company signed a 37-month agreement to launch and distribute a branded keyboard with a number of language options for the soccer club. In exchange, the two entities will reportedly share revenue generated by purchased made by users on the app, and from in-app advertisements. In addition, Barcelona will market and promote the app with advertisements on a number of social networks, as well as the club’s website. Apply, which is controlled by Noam Lanir, develops marketing and distribution channels for mobile applications and hopes that the deal with Barcelona will be able to help raise awareness and grow the number of downloads of its branded keyboards.