Todacell Launches Instant Mobile Ad Campaign Platform

December 15, 2014 | The Israeli mobile advertising network Todacell launched a self-service mobile ad platform to allow app developers and advertisers to launch a campaign in minutes. In addition to quickly launching a campaign, they can monitor them and optimize ads according to geography and audience preferences. “Todaself is the first self-service mobile ad solution to integrate advanced mobile campaign optimization technology into a self-serve solution, providing developers, advertisers and agencies control, convenience, and most important, performance,” said Amir Goldstein, CEO of Todacell, in a statement. Todacell was founded by Moshe Vaknin in 2007.