December 7, 2014 | The Taya Investment Company, the parent company of Taya Communications and one of the owners of Herzliya Studios, will launch a technological incubator in the coming days for video content startups. The new incubator will be called Taya Ventures and will make seed investments in startups, as well as mentor burgeoning entrepreneurs. The incubator is expected to be located in Herzliya Studios, as many technological companies and startups operate in the central Israeli town. One of the partners in Taya Ventures will be Kobi Marenko, the president and cofounder of Taptica, a mobile advertising company that recently sold to Marimedia for $13 million.
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