December 21, 2014 | R2Net, also known as James Allen, announced that it secured $25 million in growth funding from Israel Growth Partners (IGP). R2Net is one of the two largest diamond and bridal jewelry e-commerce platforms in the United States and hopes to use the funds to continue its rapid growth. As part of their growth strategy, R2Net recently acquired the operations of Segoma, an innovative provider of advanced diamond imaging technology and Brio Animation Solution, a visualization and augmented reality studio. The company hopes to use the funds to additionally enhance their e-commerce brand JamesAllen.com, which has recently launched a store-to-store joint venture with American department store Sears. Israel Growth Partners was founded in 2014 as a private equity investment firm by Moshe Lichtman and Haim Shani.