Matomy Acquires MobFox For $17.6M

October 29, 2014 | The Israeli digital advertising company Matomy Media Group acquired Austrian mobile advertising platform MobFox for $17.6 million. According to Matomy, the acquisition will provide clients and media partners with access to innovative mobile programmatic advertising solutions. Within the acquisition deal, Matomy will pay $10.1 million in cash and $7.5 million in shares to MobFox. Earlier in the month, French advertising company Publicis Groupe acquired a 20 percent stake in Matomy Media, which was co-founded by CEO Oded Druker.