Serendip Music Tech To Shut Down Its Services

September 9, 2014 | The Israel-based music tech startup Serendip announced that it will be shutting down its services on September 22, 2014. The company is reportedly shutting down its services because, as stated in an email, “we can no longer sustain Serendip as a music service.” Serendip has struggled for sometime to keep up with music tech competitors like Songza, Spotify and Pandora. The service specialized in pulling customized music recommendations from users’ Facebook friends and Twitter followers at no cost, using music available on YouTube and Soundcloud. Serendip was founded in 2011 by Sagee Ben-Zedeff and Asaf Atzmon.