September 15, 2014 | The marketing platform for e-commerce sites Yotpo announced that it has raised several million dollars from US billionaire Len Blavatnik. The investment was led by ClalTech, Clal Industries high-tech investment firm, which is also a platform for Blavatnik’s Access Industries to invest in Israeli technology. Yotpo is ClalTech’s first investment in Israel since it was recently founded. Earlier in the year, Yotpo closed an $11 million funding round led by Blumberg Capital as well as other previous investors, the company raising $13 million total before the investment by Blavatnik. Yotpo was founded in 2012 by CEO Tomer Tagrin and CTO Omri Cohen. It offers a solution for publishing user reviews on retail websites to increase sales.