ironSource Acquires Upopa Gaming Company

September 7, 2014 | The Israeli Internet company ironSource announced that it acquired Israeli gaming company Upopa for an undisclosed amount. The deal comes nearly a month after ironSource raised $85 million at a company valuation of $800 million, and it is suspected that the company paid million of dollars for Upopa. Upopa, founded by three Bezalel Academy of the Arts graduates Niv Touboul, Or Avrahamy and Gideon Rimmer, has put out three mobile games onto the market, producing nearly 1.35 million downloads. As part of the acquisition, Upopa will join ironSource as part of ironLabs, ironSource’s internal innovation lab. ironSource is a privately held company, founded in 2009 and headquartered in Tel Aviv.