Apply Launches New App, Sees Spike In Share Price On TASE

September 10, 2014 | Israeli company Apply Advanced Mobile Technologies saw a 75 percent spike in its share price on the TASE at the beginning of the month, as the company announced plans to launch a new application. The share price jump brought the company’s valuation to NIS 200 million. The app that was recently launched “is a multilingual smartphone keypad,” including technology that will automatically correct and improve English-language typing. The new application is expected to be geared towards the world of sports and will be branded with the logos of international sports-clubs with whom the company has partnerships, according to a statement. Apply was founded in 2013 and is controlled by Noam Lanir, also a leading shareholder of the dictionary and language solutions software Babylon.