August 6, 2014 | Trellas, one of Russia’s biggest independent retail groups, invested over $30 million in Vidmind, a cloud-based software suite and set-top box. Trellas has over 3,200 stores throughout Russia and the investment comes in an effort to become a global leader in the OTT (over-the-top) content revolution. TVzor, Trellas’ OTT Pay TV Service, uses Vidmind’s cloud-based, hybrid OTT/DTT platform as the foundation for a new primary TV service in Russia. “Our goal is to lead the TV revolution by ‘going virtual’ – that is to say, leveraging the open Internet and free-to-air TV to provide a primary TV service,” said Maxim Nogotkov, founder and majority shareholder of Trellas. Vidmind is an Israel-based company with offices in Tel Aviv and Lviv, Ukraine. The company itself is a subsidiary of Trellas as the later was an initial investor when Vidmind was founded in 2012.
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