Taboola Acquires Ad Optimizer Perfect Market, Lauches Taboola-X

August 5, 2014 | The Israeli content discovery platform Taboola announced that it will acquire US company Perfect Market in order to broaden the company’s portfolio and its products. Perfect Market allow content providers to increase their revenue by optimizing the text advertisements that appear on websites. Taboola hopes to use Perfect Market’s tools to offer their customers an additional service, Taboola-X, that will bring in extra revenue for publishers. This is Taboola’s first acquisition of a company, occurring after the company reported $250 million in revenue. The company has yet to disclose the financial details of the sale, but according to reports, Perfect Market has raised up to $30 million to date, which leads to estimates that Taboola paid tens of millions of dollars for the company.