August 25, 2014 | According to a report in “Calcalist,” Indian conglomerate group Tata and American company Nielsen invested $25 million in Pereg Ventures. Nielsen, a global information and measurement company, owns 51 percent of the Israeli venture capital firm and gave $10 million to the VC this round. Tata and other American investors also contributed to the $25 million sum that the Israel VC raised. This is the first round conducted by the VC, that hopes to raise between $50-100 million in total. Pereg Ventures is managed by Ziv Ben Baruch in Israel and two other partners in New York, focusing on post-seed to Series B companies in the United States and Israel.