July 23, 2014 | The TV Format Fund, created by Alon Dolev and the Rubicon Business Group six months ago, will invest $55 million in TV shows for their sale aboard. The fund hopes to capitalize on the recent success of Israeli TV pilots like “Homeland” by investing in new pilots being launched in Israel and selling them aboard, much like a venture capital firm in the world of high-tech. Dolev’s fund raised the initial funds from Rubicon, an investment group with stated interests in the finance, tourism, insurance and leisure, and hopes to bring in new investors, Dolev told Reuters. In addition, Dolev asserts that he hopes to invest in between 12-14 new shows each year. “We can return 60-100 percent of the investment from selling options,” Dolev said.
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