July 15, 2014 | Israeli company Toonimo announced that it raised $2.5 million in funding. Toonimo offers animation services to websites and companies that want to instruct their visitors using a cartoon character that can guide them through the site and answer questions. Companies can customize the cartoon character they want on their site, decide when they should appear on the site, and decide upon their script. The entire cartoon character is contained in one line of code provided by Toonimo to its clients. The funding round was led by Tuvia Barak of Lux Partners. Toonimo was founded by CEO Ohad Rozen, the founder of Wilocity, which was recently acquired by Qualcomm, and CTO Dan Kotlicki.