Priceline Acquires Hotel Ninjas For Up To $20M

July 1, 2014 | According to reports, Priceline Group purchased cloud-based hotel property management system Hotel Ninjas for between $10-20 million. The final details of the sale were not yet made available, but it was most likely completed by May 29, when Booking.com became the sole proprietor of Hotel Ninjas. Hotel Ninja was founded two years ago by COO Avi Meir and CEO Christian Enestrom and is currently working on a second version of its product.