July 17, 2014 | The Israeli gifting website Jifiti announced that it will partner with electronic invitation website Evite to allow invite recipients to send gifts through the same platform. Evite is a leading digital invitation and party planning platform that has over 200 million annual electronic invite recipients in its database. Jifiti’s main technology called ‘Gift It’ allows guests to browse and select gifts from retailers like Sephora, Amazon, Nike, Banana Republic and Toys ‘R’ Us and instantly send someone a digital ‘gift card’ for in-store or online redemption. Jifiti was founded in 2012 by Yaakov Martin, Meir Dudai and Shaul Weisband and to date has raised $3.5 million in funding.
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