June 5, 2014 | The content discovery and marketing platform based in Israel, Taboola, will partner with Yahoo Japan on a white label basis. As CEO Adam Singolda told Beet.TV, Taboola will begin to embed links from its marketplace at the bottom of pages on Yahoo Japan on a white label basis, meaning that the Taboola logo will not be displayed. The news of the partnership with Yahoo Japan comes as Google is expected to develop a marketing and content discovery platform similar to Taboola’s in the coming months.
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