June 25, 2014 | The leading content discovery platform Taboola was chosen by NBC Sports Digital, a division in the NBC Sports Groups, for an exclusive, multi-year strategic partnership. The partnership will use Taboola’s personalized content recommendation service to boost website engagement and to improve monetization on 16 of their websites, including NBCSports.com, GolfChannel.com, and Rotoworld.com among others. Taboola’s content-recommending algorithm examines context, browsing history, geographic location, social media trends and collaborative filtering, sending on average 350 million unique visitors to recommended webpages each month. Taboola was founded by CEO Adam Singolda in 2007 and is currently headquartered in New York City. The content-recommending service also has an R&D center in Israel and offices in London and Bangkok.