June 15, 2014 | Google has partnered with Screenz, an Israeli cross-media company, to create Screenz Real Time, an interactive video platform that allows viewers to vote in real time during live television shows. The Screenz Real Time platform will be used on ABC network’s newest singing reality show “Rising Star”, which is also originally an Israeli TV format, to allow viewers to vote for their favorite contestant. In fact, Screenz developed its platform in Israel in conjunction with the first Israeli season of “Rising Star” on Keshet and consequently, the platform will be used on all of the 25 international versions of the show.
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