Content Customizing Platform Dynamic Yield Raises $12.25M In Funds

June 22, 2014 | The customized ‘ad-server’ for content Dynamic Yield announced that it raised $12.15 million. Dynamic Yield creates customized and A/B tested content at all times and is already making deals with some of the notable names in the news industry, providing them with customized ‘ad-server’ content, modifying images and titles to maximize engagement. The company was founded in 2011 by Liad Agmon and Omri Mendellevich and since has raised over $14 million in funds from Bessemer Venture Partners, The New York Times, ProSienbenSat.1 Media AG and Innovation Endeavors, headed by Eric Schmid