Apple Buys Israeli Company PrimeSense For $345M

Apple has reportedly acquired PrimeSense, the motion-tracking company responsible for the technology in the original Xbox 360 Kinect, in a deal said to be worth around $345m. Rumors of the possible purchase, first reported on Sunday morning by Israeli news site Calcalist, began back in mid-July, although the price tag was then said to be some $60M less than the amount currently reported. The exit is a coup for the company who seemed to be headed straight for the wall only a year and a half ago. At the time, the Israeli startup’s sponsor Microsoft announced that it would not be renewing its contract with PrimeSense.