The earth revolves around the sun, and so does the green-tech industry. Some of the earliest pioneers of solar energy started in Israel 30 years ago with the company Luz. Luz went on to become Luz II, then BrightSource, which is now a US-based solar power company about to flip the switch on a massive 377-megawatt solar thermal farm in the California desert.
And at the start of 2014, the sun and stars will align and a dream will be coming true for Israeli solar pioneers and visionaries like BrightSource Israel CEO Israel Kroizer.
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BrightSource will break ground on one of the world’s largest solar thermal energy plants, in Israel. The Ashalim plant is expected to produce 121 megawatts of solar energy in the Negev Desert by 2016, providing enough “green” energy to fuel 40,000 Israeli homes.
After many bureaucratic hurdles, BrightSource –– which uses mirrors called heliostats to focus the sun’s rays on a tower to create steam to drive turbines –– is finally returning “home” and is fulfilling a dream to help make Israel energy secure, says Kroizer.
He was with BrightSource from its genesis and says that the new solar plant, developed by the Megalim consortium of BrightSource and France’s Alstom SA, is more than a business deal — it’s personal. BrightSource, he notes, employs about 400 people, 300 of whom are engineers and development staff working mainly in Jerusalem, where its international R&D happens.