Apple In Talks To Acquire PrimeSense For $280M

International electronics giant Apple is in acquisition talks with Israeli gesture recognition company PrimSense. Calcalist reports that the negotiations started after an approach was made by Apple to purchase some of PrimeSense’s products, which later matured into acquisition talks.

PrimeSense is best known for being the brain behind Microsoft’s Kinect. It was reported that Sony also made a bid to acquire the Israeli company. Apple’s offer is estimated at $280 million.