Israeli company Greenbo, which designs urban “agricultural” products, was announced winner of the 2012 red dot design award’s “Product Design” category.
Greenbo was founded in 2008 and designs rail and deck products to grow plants. The company said of its products: “Our products main guidelines are based on simplicity, innovation and efficiency, while keeping safety as the prime prerequisite. Greenbo cares about green environment and acts according to the sustainability ecological economics principles, by using high quality and recycled materials to ensure long lasting product life cycle.”
The Red Dot design award dates back to 1955 and is currently one of the world’s largest design competitions. More than 14,000 participants from over 70 countries entered the competition this year. Thirty international experts examined, tested and evaluated each of the products competing. They applied different criteria such as the level of innovation, functionality, self-explanatory quality and environmental compatibility.
Its patent design allows it to be placed over any shape or form of railings, without the need for special adjustments or effort. No screws, nails or brackets are needed, which means no rusting or damage to walls, banisters and fences.
The planters are made of a high quality polypropylene material and contain UV ingredients which protect against sun and weather damages, ensuring that its color last long, the company explains. They contain a built-in draining solution and have two removable, cleanable, and replaceable trays.
Professor Peter Zec, initiator and CEO of the red dot design award, pointed to the high quality level of the competition: “The most distinguished products of the respective branch of industry faced up not only to the tough competition this year again, but also to the critical eye of the jury. The experts thoroughly examined, tested and evaluated each individual entry applying the highest standards. With their performances, the laureates did not only demonstrate an extraordinary design quality but they also showed that design is an integral part of innovative product solutions.”
Photos courtesy of Greenbo