Ad management and distribution platform DG announced a definitive agreement to acquire Peer39, a provider of webpage level data, for approximately $15.5 million in cash and stock. Peer39 will be integrated into DG’s online division MediaMind. Founded in 2006, Peer39 provides data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel.
Subscribe to NoCamels weekly newsletter and get our top stories
Related posts

People With Autism Experience Higher Intensity Pain
January 30, 2023

Israeli Innovation At New Bahraini Hospital
January 30, 2023

US Car Giant Signs Up For AI Vehicle Inspections
January 29, 2023

Considerate Partners Are Less Likely To Cheat
January 29, 2023
Facebook comments