‘myThings’ Raises $15M For Online Advertising Technology

myThings , an Israeli online advertising technology company, has raised $15 million in a financing round, led by new venture capital fund formed by France Telecom-Orange and advertising firm Publicis. The investment includes existing investors Carmel Ventures, Accel Partners and T-Venture, the investment arm of Deutsche Telekom. myThings, founded in 2005, is a startup that helps increase revenue for advertisers online by providing personalized display advertising, individualized and in real time.